L'Amicale
Breathing new life into L'Amicale's digital presence, we transformed an old Wordpress website into a vibrant, community-centric Webflow build, doubling both engagement and membership.
The Opportunity
L'Amicale, a hub for the French community in the Durham region, faced the challenge of an outdated and limited-functionality website. The old site, built on WordPress, lacked the dynamic and engaging elements needed to properly represent and serve the vibrant community.
What We Did
- Transition to Webflow: Moved from an outdated WordPress platform to a dynamic, responsive Webflow site.
- Dynamic CMS Implementation: Added CMS capabilities for events, board updates, and member communications, fostering easy content management.
- Interactive History Timeline: Created a community-centric timeline, inviting member contributions.
- Visual Rejuvenation: Redesigned the website with a fresh color scheme matching L'Amicale’s branding, augmented with elegant generative imagery.
- YouTube Integration: Incorporated video content to bring community events to life.
- Improved Site Navigation: Overhauled the sitemap for easier access to essential community information and activities.
What We Did
- Transition to Webflow: Moved from an outdated WordPress platform to a dynamic, responsive Webflow site.
- Dynamic CMS Implementation: Added CMS capabilities for events, board updates, and member communications, fostering easy content management.
- Interactive History Timeline: Created a community-centric timeline, inviting member contributions.
- Visual Rejuvenation: Redesigned the website with a fresh color scheme matching L'Amicale’s branding, augmented with elegant generative imagery.
- YouTube Integration: Incorporated video content to bring community events to life.
- Improved Site Navigation: Overhauled the sitemap for easier access to essential community information and activities.
The Outcome
The website's success resonates strongly with the community, as highlighted by the president's review:
- Significant Community Growth: In the president's words, "M. Lacroix has done remarkable work, leading to a 90% increase in our community’s success and a doubling of our membership."
- Acknowledgment of Achievement: The president adds, "M. Lacroix deserves our utmost congratulations for the significant success of our organization."
- Enhanced Digital Presence: The new website not only modernizes L'Amicale's image but also plays a crucial role in connecting and expanding the French community, in line with the goals of L’Amicale.
This project is a testament to how a well-executed digital strategy can significantly uplift a community's engagement and growth, as clearly evidenced by the positive impact and acknowledgment from the community's leadership.
Here’s how we transformed Andrea Pineau’s vision into a dynamic digital presence, connecting deeply with Gen X men through strategic design and storytelling.